Recently, the jewelry market has been invigorated by the introduction of colorful charms and new gold designs, putting pressure on traditional jewelry trends. As we approach the 50th anniversary of the Reunification Day on April 30 and the upcoming National Day on September 2, many people have flocked to find and collect unique gold charms shaped like the five-pointed star, a symbol of Vietnam’s national pride.
Currently, the charm market is seeing a surge in popularity, especially among those who appreciate the unique craftsmanship and favorable pricing. These charms are not only beautifully designed but also offer a diverse range of styles, with their values fluctuating based on the global gold market. Some pieces are even considered collectibles, with a few hundred pieces already turning into genuine gold artifacts suitable for daily wear and elegant occasions.
In addition to the growing trend, a specific type of charm made from 18k gold featuring the national flag of Vietnam was recently launched, attracting a lot of attention from older customers who cherish national symbols.
The five-pointed star charm symbolizes the Vietnamese people’s identity and is designed with a bright yellow gold color. Made from 750Au (18k), these charms are robust and well-crafted, measuring approximately 10 mm with two sides.
Ms. Nga (Nghe An), a long-time customer of KJ® shared: “This is the first time we have seen charms shaped like the national flag made from gold, and they are exquisitely beautiful, making them a sought-after item due to their meaning and value. However, production can be challenging and time-consuming, so we have to place substantial orders well in advance to ensure we can meet customer demand. These durable and vividly colored charms can make excellent gifts or fashion accessories for younger generations.”
According to industry insiders, the production of gold charms is quite labor-intensive. Kent Jewelry stated: “This design has been in our thoughts for a long time, starting from the previous year’s gold styles that have been well-received. This year, we have the experience and the appropriate time frame to refine the 18k gold hues, even though we have had to adjust multiple times to achieve the desired quality.”
The product must achieve a perfect finish, without any defects or flaws, which involves a great deal of craftsmanship from skilled artisans. This level of dedication ensures that every piece meets customer expectations and is competitively priced, as these items are a part of Vietnam’s cultural heritage, especially relevant as we approach April 30 and September 2.
The KJ® representative stated: “Every day, we receive around 50 inquiries from regular customers who love charms and jewelry. However, due to the handmade nature of these items, it typically takes up to three days to complete one piece, which means that we cannot always meet demand immediately. The unique design features large horizontal cuts to accommodate both rings and chains, making it versatile for everyone to wear, regardless of age or gender.”
Additionally, the KJ® representative shared that they will soon launch three more charm designs, including a traditional round shape and a hanging style, which has already garnered significant pre-orders due to their attractive pricing and appealing aesthetics.
Ms. Ngoc Hoa (Hoang Mai, Hanoi), a regular customer of KJ®, expressed, “I’m a loyal customer of the Kentcharms brand, and I appreciate the high quality and reasonable prices of their charms and jewelry. The gold charms are especially appealing, and I believe they beautifully reflect Vietnam’s spirit, allowing for everyday wear, whether for work or leisure.”
She added: “For the April 30th celebration and the upcoming National Day, I wanted to change my style a bit and embrace the spirit of national pride, so as soon as the products were available, I immediately ordered three pieces to wear. They are truly stunning and perfectly fit my style, making them suitable for daily wear or special occasions.”
According to Kent Jewelry, the key to success lies in attention to detail and quality assurance for their products, especially in the charm segment. The charm designs are meaningful and symbolize pride for individuals, embodying the spirit of our culture while reflecting on the past. This charm represents a golden hue that conveys a message of pride and identity that resonates with each customer.
Fans of 24k gold charms can find a wide array of designs by searching online via Google or Zalo, with many shops offering competitive prices and vast selections. For more information, you can visit Kent Jewelry.
KJ® is a manufacturer and designer of jewelry, specializing in gold charms made from 10k, 18k, and 24k gold. The brand has registered for trademark rights and has received accolades such as the Golden Brand Awards in 2022 and the Excellent Product – Service of Asia – Thai Binh Duong 2023… They are well-known for their five-star ratings regarding pricing and product quality, with a strong customer base nationwide.
If you’re interested, you can access the internal showcase for various 24k gold charms on Kentgems’ OA app by clicking or contacting us at our hotline for many good deals: 0389567891
Product showcase link: https://zalo.me/s/3910550292107180727/
Address: 67 Nam Du, Linh Nam, Hoang Mai, Hanoi
