Ash Ketchum (Japanese: Satoshi) is the main character in the entire Pokemon anime and manga, based on the main character of the Pokemon video game series. Named after the game’s creator, Satoshi Tajiri, this young boy embodies the passion for capturing creatures that the creator had when he was a child. Ash is always easily recognizable due to his unique style compared to other characters, such as his iconic Pokeball cap and fashionable blue jacket with yellow sleeves…
Whenever he appears anywhere, from any angle, we can easily recognize Ash. Recently, he was spotted in a clip at a subway station in Hanoi, where he appeared in a safety promotional video for passengers. In this clip, the young boy was chosen to represent a colorful teenager performing actions that encourage safe behaviors, such as lining up while waiting and holding onto the handrails when the train moves…
Although this is not the first time a game character has appeared with a different purpose in real life, this instance can be seen as one of the most effective creative ideas. Particularly, game characters often have a significant impact on younger audiences, and using a popular character to promote standard safety behaviors will certainly influence younger children and encourage them to follow suit.
