Parrot Analytics calculates “demand” based on audience engagement levels, interactions, intentions, and viewership for specific content. Its system collects data from various sources daily, including video consumption (both online streaming and downloads), social media interactions (hashtags, likes, shares), and behavioral research (e.g., ratings on IMDb). However, the actions taken by the audience often involve several variables beyond just viewing or downloading a program, making demand calculations more nuanced.
The work of Gege Akutami focuses on the story of Yuji Itadori, a student who joins the Jujutsu sorcery community to battle Ryomen Sukuna, who is known as the King of Curses.
The anime Jujutsu Kaisen has surpassed competing titles such as “One Piece” and “Attack on Titan” to secure the top position in the annual rankings for 2023. “One Piece” has garnered increased attention due to the release of its live-action adaptation on Netflix, drawing in new viewers and reigniting interest among long-time fans. Meanwhile, “Attack on Titan” concluded its final season in November, remaining immensely popular but ultimately being eclipsed this time around.
The end-of-year metrics showcased Jujutsu Kaisen leading the pack. The new episodes of the second season were released in July and continued until the end of the year, resulting in a growing viewership demand. It reached a peak on December 29, with the average demand for the program hitting 128 times. The Gen Z demographic (ages 13 to 22) accounted for 71.3% of the audience, making Jujutsu Kaisen resonate louder with viewers than both “One Piece” (56.7% of Gen Z) and “Attack on Titan” (64.4%). This surge in dedicated fan engagement has solidified Jujutsu Kaisen as the most popular anime of the year.
