Beautiful Female Idol Sparks Excitement in the LMHT Community with HLE Announcement
Recently, Hanwha Life Esports made a surprising announcement regarding a new “rookie.” However, this newcomer is not just any well-known professional player; she is a stunning female idol. Specifically, she is Lee Chae-young, a member of the music group fromis_9, which is quite popular in South Korea. Born in 2000, she has garnered attention not only for her stunning looks but also for her captivating personality. Her personal Instagram account boasts nearly 1 million followers, a remarkable number for someone at such a young age.
Notably, many fans are eagerly searching for a clip of her dancing to a trending TikTok challenge. This is merely a fun performance, but with her vibrant outfit and youthful vibe, she undoubtedly captured the audience’s attention. The outfit accentuates her beauty, making her even more alluring to fans.
HLE is Not the First Team to Utilize Female Idols for Promotion
It is not uncommon for teams to feature beautiful female idols to promote their image. Prior to HLE, several teams in the LCK have previously collaborated with female idols for promotional purposes. For instance, the INTZ team from the CBLOL region once featured female gamer Mayumi in a predominantly male lineup. Later, she transitioned to LCS and joined Team Liquid.
This marks a significant trend of merging idol culture with Esports in Korea. In the future, many more female idols may join prestigious teams, bringing with them the added benefit of enhancing brand visibility and building a dedicated fanbase.
