Honkai: Star Rail Celebrates Its 2nd Anniversary with a Grand Event
To mark its 2nd anniversary, Honkai: Star Rail has captivated the gaming community, setting new standards within the industry. During the live stream for version 3.2, the game announced a plethora of exciting rewards, including 30 free rolls upon login and the exchange of two limited characters, Ruan Mei and Rakshasa. However, the highlight of the event was the printing of 2.4 million commemorative albums, which are available for players!
To give an idea of the scale of this event, the new album is priced at 108 RMB (approximately 380,000 VND). The total number of printed and distributed albums is 2.4 million, bringing the total value of these albums to around 250 million RMB (nearly 900,000 USD). This is an impressive figure, especially when compared to other top-tier games, affirming MiHoYo’s commitment to its player community.
Can Honkai: Star Rail Set New Industry Standards?
Following the announcement, several major news outlets such as Jiefang Daily and Shangguan News reported on this event, emphasizing that Honkai: Star Rail has established a new benchmark for video game merchandise, with the largest free distribution to date. Images of warehouses filled with millions of albums were widely shared, showcasing the incredible scale of this release.
In addition, if all 2.4 million albums were stacked together, they could reach a height of 48 kilometers, equivalent to 5.4 Mount Everests! The production volume has led many traditional printing houses to struggle to keep up with demand. To fulfill the order, MiHoYo’s partners had to upgrade their production lines to be more intelligent and efficient. This not only helped meet the production deadline but also contributed to driving innovation within the external manufacturing industry.
Before this grand event, the gaming community for Honkai: Star Rail was incredibly enthusiastic. Many players expressed pride in their favorite game receiving high acclaim and significant investment from its developer. Clearly, this is a model of a successful game franchise that few others can compare to.
