inZOI – The Latest Sensation from Krafton
Since its launch on March 28 in Early Access on Steam, inZOI has quickly made a name for itself. Within just 40 minutes, the game skyrocketed to the top of the global sales chart on Steam, based on revenue – a remarkable achievement that even established blockbuster titles must acknowledge.
Not long after, Krafton officially confirmed that inZOI had sold over 1 million copies within the first week – a significant milestone for the renowned South Korean developer. This record represents the fastest growth rate for a new game from Krafton to date, showing the strong appeal inZOI is generating in the global gaming community.
Beyond its commercial success, inZOI has also noted a substantial level of user interaction on the Canvas platform – where players can share content created within the game. According to Krafton, on the very first day, over 1.2 million users participated, and more than 470,000 pieces of content were uploaded, creating a vibrant ecosystem with immense long-term growth potential.
inZOI: A Long-Term Strategic IP for Krafton
Krafton representative and CEO CH Kim stated: “We are very appreciative and excited to bring inZOI to players worldwide through the Early Access version. Krafton will continue to engage with the community actively and develop inZOI into a long-term IP, ensuring sustainability and stability in the future.”
The initial success of inZOI is no mere stroke of luck. Prior to its release, Krafton implemented numerous large-scale marketing activities, including global promotional campaigns, which helped quickly position the game among the top titles worldwide.
With a clear vision and robust development strategy, inZOI is poised to become a “game changer” akin to other popular simulation games like The Sims. If this momentum continues, inZOI is sure to make significant waves in the global gaming market in the coming months.
