In recent years, TikTok has emerged as a significant platform for global trends, attracting millions of users, particularly among young people. However, this popularity raises concerns about inappropriate content, especially when videos contain violent or explicit material that goes viral on the platform. This situation prompts questions about the effectiveness and responsibility of TikTok’s algorithms in controlling and distributing content.
The platform’s algorithm is designed to enhance user experience by distributing content based on user preferences and interaction behavior. However, in practice, viewers have noticed that the algorithm tends to prioritize sensational videos, keeping users engaged for longer periods. This tendency leads to a proliferation of content that can be provocative, attracting millions of views and interactions.
On TikTok, each video has a short duration, ranging from just a few seconds to a minute. Products must convey a message quickly to capture the attention of many users. This “short attention span” creates opportunities for various types of content to thrive. Many videos have sparked waves of controversy, with audiences being drawn to the creators of sensational content.
Recently, a trend has caught the attention of many, particularly the so-called “waist-revealing pants.” According to reports, some TikTokers are performing dance routines on trending music, while simultaneously engaging in a provocative fashion by showcasing their waistlines. There has been considerable debate surrounding these videos, as they have gone viral in a significant way.
Many TikTok users have expressed concerns about the platform’s algorithm not being sensitive enough in recognizing and filtering harmful content. Furthermore, the algorithm’s tendency to favor sensational videos can leave users feeling drained. Instead of being exposed to constructive, educational, or entertaining content, they are often bombarded with distressing and shocking videos. For users wishing to ensure a positive experience, they might need to “scroll past” in a more deliberate manner, rather than relying solely on the platform’s algorithm.
Although TikTok has achieved notable success in connecting with its audience and fostering creativity, issues related to the algorithm’s content distribution and the virality of sensational videos remain. To maintain user trust and ensure a safe online environment, TikTok must improve its content moderation system, enhance user engagement, and provide tools that assist users in content moderation. Only then can TikTok truly transform into a responsible platform that prioritizes the well-being of its global user community.
