The Phenomenon of Mobile Gaming: “Love and Deepspace”
The game highlighted in this article is Love and Deepspace. Just 15 months after its release, it has achieved remarkable success with global revenue reaching up to $826 million (approximately 20.237 trillion VND). This sets a significant benchmark for any mobile game in recent years.
According to data from Sensor Tower, Love and Deepspace has surpassed 50 million downloads and has ranked first in the global iOS game rankings. This quick rise also highlights a phenomenon in the interactive gaming industry, showcasing the strong appeal of the otome genre, particularly among female players.
Why is this Mobile Game So “Hot”?
Sensor Tower reports that Love and Deepspace has topped the interactive game rankings in Japan—a highly competitive market. Additionally, the game was selected as Apple’s Editor’s Choice in the US, contributing to over 100 million CNY in the first month of its international release.
One of the key factors driving significant revenue for the game is its intelligent monetization strategy that closely ties player emotions. Through limited-time events (gacha), players are encouraged to spend real money (and in-game currency) to unlock engaging storylines and appealing characters. Notably, only 1.4% of players in the 5-star rating category have created a “addictive” experience, prompting many to spend extensively to obtain their favorite characters.
Not only does it rely on in-game mechanics, but Love and Deepspace also expands its reach through impactful collaborations with brands such as KFC and Goodme Milktea. These partnerships have resulted in various promotional products like milk tea, posters, and merchandise that have generated significant sales in a short time. Particularly during last year’s Double 11 shopping festival, the game earned around 200 million CNY in just one day from the sale of limited-edition merchandise.
With its current growth trajectory, Love and Deepspace has redefined the success of mobile games in the industry. It is certain that this title will continue to achieve even greater success in the future.
Source: GamingonPhone, Shine.
