NetEase’s New Game is “Causing a Storm”
Recently, NetEase Games has made a significant mark in the mobile gaming industry with the launch of its new title, Dunk City Dynasty. This game, which is officially licensed by the NBA and NBPA, is a basketball simulation that has quickly surpassed 1 million downloads across both iOS and Android platforms just five days after its global release on May 22, 2025.
The initial success is not only reflected in download numbers but also in the rapid ascent of Dunk City Dynasty in the App Store rankings across several countries, including the United States, Philippines, Thailand, Malaysia, and various other Southeast Asian nations. The game features dynamic gameplay, allowing users to participate in 3v3 and 5v5 matches featuring contributions from international basketball superstars.
Moreover, the game has received an impressive rating of 4.9 stars, showcasing its quality and the enthusiasm of the gaming community. This serves as a testament to the game’s quality and the affection of the gaming community.
What Makes Dunk City Dynasty So “Hot”?
One of the key elements that have helped Dunk City Dynasty gain traction is the intelligent marketing strategy of NetEase. The company has featured NBA star Jordan Clarkson, who hails from the Philippines, as the brand ambassador. Additionally, former NBA player Kendrick Perkins has joined as a guest analyst in the game, enhancing the authenticity and appeal of the user experience.
Not only that, the game has also received official support from the NBA, operating in conjunction with popular social platforms like Discord, TikTok, and other social media networks, contributing to its viral success within the gaming community.
In terms of revenue, according to estimates from AppMagic, just a few days post-global launch, the game has already generated nearly $1.5 million, with the US market leading in consumer spending. If we consider the entire testing period starting from August 2023 in China, Dunk City Dynasty has brought in approximately $113.8 million in total revenue.
With its current growth trajectory, the game is expected to continue achieving significant milestones in the near future, and it is certain that Dunk City Dynasty will keep raking in more successes as time goes on.
