Na Tra 2: A Box Office Hit and Game Publisher Gains Popularity
Surely, over the past time, the gaming community has heard the name Na Tra quite a lot, right? After all, during the recent Tet holiday, this animated film has created quite a stir. Just a few weeks after its release, Na Tra 2 has grossed 12.4 billion CNY, not only ranking at the top of the Chinese box office but also entering the top 10 highest-grossing films globally, simultaneously becoming the highest-grossing animated film of all time.
Although the storyline of Na Tra 2 is primarily based on Chinese mythology, the film’s success demonstrates that an animated work can transcend cultural and geographical boundaries. Before its unexpected success, netizens were buzzing with excitement. Furthermore, several game publishers were also “working together” to capitalize on this popularity.
Recently, NetEase has “gone big,” investing 35 million CNY for their game publisher to celebrate the success of Na Tra 2. Immediately after this publisher announced its bold move, the gaming community in China had to “sit still in unease.”
Is NetEase Making a Significant Investment in Game Publishing?
Specifically, the fan page for the game “Nghệch Thủy Hàn” developed by NetEase has recently uploaded an announcement confirming that it will increase the server capacity to accommodate up to 100 million players. Meanwhile, the number of players for Nghệch Thủy Hàn has reached 100 million. NetEase is not holding back; when the new version of the game launched on February 21, everyone playing will receive a voucher worth “1000 Ngọc,” equivalent to 100 CNY in the following week. Thus, the investment from NetEase has already surged to 10 million NTD (35 million CNY).
Notably, this voucher can be used in various game store systems, meaning it has real monetary value! This action has left the gaming community in China in a state of surprise. In reality, NetEase’s significant investment like this is not without reason.
It is known that Nghệch Thủy Hàn has previously collaborated with the Na Tra brand, launching various promotional packages inspired by Na Tra and Bạch Long. Therefore, as the film gains popularity, the game has also made efforts to market itself through these promotional strategies.
According to Sohu.
