Recently, Tsingtao Beer (China) has partnered with Legendary Pictures to launch a new line of WarCraft beer products.
Specifically, a suitcase containing 2 cans of WarCraft beer has been introduced, with each can having a capacity of 500ml. This product is seen as part of the promotional campaigns for the WarCraft movie, which is currently attracting a large audience in this country.
It is important to note that this is a “limited edition” product, with restricted production and only available for a specified time. The WarCraft beer is garnering attention from many fans in China, and naturally, a significant portion of the audience is purchasing it for collection.
It should be noted that after its official release in China, the WarCraft movie has created a significant cultural impact, achieving a box office revenue of up to $156 million and continuing to rise.
The WarCraft movie has generated a strong buzz in China, partly due to the fact that nearly 3 million people play WarCraft, with a majority of them aged between 18-35, frequently attending movie screenings. The film is also being screened during the peak holiday season in this country.
