In the vast “ocean” of content creators on TikTok, a TikToker named Bảo Uyên is attracting millions of views with her bold statement: “The famous female influencer is now under the radar.” Not only that, she is also ready to “combat” anyone who dares to challenge her, especially when faced with accusations of “faking” and “view farming.”



Controversial Declaration
TikToker Bảo Uyên has only recently started making waves on social media, particularly over the past few months, by imitating the celebrity Ngọc Trinh. On her personal page, she introduces herself with details like: Top 59 Miss Universe 2023, a 9x female influencer with a height of 1.7m, a weight of 52kg, and body measurements of 88-59-92.


After gaining attention, she frequently shares clips of herself in bikinis and doing catwalks at home, unabashedly declaring herself the “new queen of influencers.” Her quick viral clips have garnered millions of views and thousands of comments, sparking a wide array of opinions.

While some praise her confidence and daring nature, others claim she is merely “faking” and using PR tactics to boost her views, casting shadows on her authenticity.
Engaging with Critics
Instead of remaining silent in the face of negative comments, Bảo Uyên chooses to confront her critics head-on. She publicly responds to negative feedback with sharp retorts while simultaneously asserting that she is “famous for being herself.”
Numerous users have voiced their opinions:
“Even if there are controversies, at least she dares to show her true self,”
“Intimidating like Ngọc Trinh but confident is good. As long as she doesn’t do anything wrong, it’s fine.”
Conversely, many have expressed their discontent:
“Being famous for the wrong reasons isn’t a good thing,”
“It just adds to the reality of an online world filled with filters and sensationalism…”


For those following the current entertainment trends, it seems there’s a familiar formula: Create controversy – Go viral – Sell online. Many netizens believe this is a strategy to build a personal brand through controversy, ultimately leading to business ventures. However, the line between “creating a unique persona” and “stirring controversy” is quite thin, raising concerns about the risks involved in the fame game.
Social media is no longer just a place for entertainment – it has become a stage for self-presentation. Those who can capture attention are the ones who succeed. Yet, individuals like Bảo Uyên must navigate the “waves” carefully to avoid being swept away. She is a clear example of a current trend on social media: building a personal brand through controversy, then transforming it into a personal objective.


This strategy may yield short-term results, but it does not guarantee long-term effectiveness. The question remains: After the “combat” settles, will she be able to transform her notoriety into credibility? Or will she simply fade into the background of the ever-evolving social media landscape?