Garena is a well-known name in the gaming community, recognized as the publisher of several popular Esports titles, such as Free Fire and Arena of Valor (Liên Quân Mobile). Among these, Free Fire, developed by Garena, has achieved remarkable global success.
Recently, Garena continued its expansion by launching a mobile game called Free City, which is poised to become the next “blockbuster” in the mobile gaming market. This addition not only enhances Garena’s product portfolio but also represents a significant commitment to exploring the action-adventure genre, where players can engage in immersive world exploration. This “playground” is set to challenge the competitive landscape of the global mobile gaming market, which has become increasingly intense.
Garena Aims to Conquer the Mobile Gaming World
Free Fire is a survival battle royale game that was developed and published by Garena, quickly becoming a global phenomenon. The success of Free Fire is attributed not only to its engaging Battle Royale gameplay and quick matches but also to its ability to optimize performance across devices, allowing millions of players worldwide to enjoy a consistent gaming experience. This broad accessibility has helped Free Fire break numerous records.
According to reports from Sensor Tower App Performance Insights, Free Fire has consistently topped download charts in the survival game category for six consecutive years. Even more impressively, it was the most downloaded mobile game globally in 2019 and 2021, continuing to dominate the charts in 2023 and 2024.
In addition to Free Fire, Garena is also the publisher of Arena of Valor, one of the most successful mobile MOBA games in Southeast Asia, including Vietnam. With a professional Esports ecosystem built around it and a close-knit gaming community, Arena of Valor has become a significant player in the mobile gaming landscape.
Building on the success of its existing titles, Garena’s decision to invest in developing a new mobile game like Free City, with its large-scale and complex gameplay, is seen as a strategic move to strengthen its position in the market. This shows that Garena is not resting on its laurels but is continuously seeking new heights in the gaming industry.
Will Free City Become the Next “Blockbuster” in the Mobile Gaming Market?
On May 9, Garena opened early registrations for Free City on Google Play. This announcement has garnered significant attention from the gaming community.
The unique gameplay is the primary reason that has made Garena Free City a “hot item” attracting many players. The game allows players to freely explore the city, from towering skyscrapers to hidden alleys, while also deciding on the developmental path to create their own unique story.
Another notable feature is the extensive customization options, enabling players to personalize their characters, outfits, and even skills, as well as choose various modes of transportation. Garena Free City also offers a variety of diverse gameplay elements, ranging from PvP and PvE battles to fun activities such as racing and mini-games.
In addition, the game encourages players to connect and collaborate, forming strong communities like alliances and guilds. All these elements aim to enhance the immersive experience that Garena hopes to deliver through this new game.
Focusing on a Unique Product for the Vietnamese Gaming Market
With Free City, Garena emphasizes its role as both the developer and publisher of this title, strategically aiming to adapt the content, gameplay, and events to fit the culture and preferences of Vietnamese gamers. Notably, Free City will not only be a globally launched game but will also incorporate localized elements specifically tailored for the Vietnamese market.
The development of Free City, with its large scale and tailored approach to local markets, represents a significant step forward. This initiative has sparked excitement and anticipation within the gaming community. Vietnamese gamers are eager to see what unique features will be included in the Free City version designed for Vietnam compared to international versions.
The commitment to the mobile gaming genre demonstrates Garena’s strong potential and strategic vision in diversifying its product portfolio to enhance player experience. Following the success of Arena of Valor, Free Fire is set to serve as a robust foundation for the development of Free City, creating a free-spirited world where players can express their creativity and play in their own unique style.
The game is currently open for early registration on Google Play. Gamers looking to explore this exciting new world can register now at Here.
