Mobile Game Revenue Experiences Significant Fluctuation
The global mobile gaming market is witnessing notable fluctuations as of March 2025. Within just one month, numerous new titles have surged to prominence, causing a significant shift in the revenue rankings. For instance, Last War: Survival—a survival strategy game—unexpectedly made it to the top 3 in global revenue, largely due to its aggressive advertising campaigns and addictive gameplay. Meanwhile, Whiteout Survival continues to maintain its strong growth in Asian markets, particularly in South Korea and Japan. Additionally, MONOPOLY GO! remains a strong contender, consistently holding a spot in the top 5 despite being released a while ago.
Moreover, PUBG Mobile has also drawn attention as it unexpectedly climbed to 9th place in the revenue rankings, thanks to a robust revenue boost from the Ramadan update released at the end of February, which continued through March. The new update, Golden Sands Wonderland, features a Central Asian theme and integrates seasonal items, attracting a large player base from Muslim-majority countries like Saudi Arabia, the UAE, and Indonesia. PUBG Mobile achieved nearly $65 million in revenue for the month, marking a bright spot in a battle royale genre that is showing signs of saturation.
Can a Mobile Game Set New Revenue Records?
In terms of revenue generation, Free Fire by Garena remains an irreplaceable name in the mobile gaming market. With nearly 42 million new users in March alone, this title is poised to surpass the impressive milestone of 45 million users that it first achieved in 2021. Currently, this game has amassed nearly 2 billion total downloads, solidifying its position as a major player in the mobile gaming industry.
It’s worth noting that titles like Pizza Ready!, Hole.io, and I Am Cat are also recording significant user engagement, contributing to the changing dynamics of the mobile gaming market worldwide. These casual games, which are easy to share and highly interactive, are increasingly gaining popularity, particularly among users in Southeast Asia and Latin America.
The total revenue for the global mobile gaming industry in March 2025 reached $6.79 billion, marking an increase compared to the previous month. The resurgence of PUBG Mobile, coupled with the influx of new titles, suggests that player preferences are rapidly evolving.
