The Gaming Market is Rapidly Developing but Faces Challenges
The gaming industry in Vietnam and the Southeast Asia region is currently experiencing a booming development phase, fueled by the strong growth of the gaming community, which is increasingly engaged in content creation, livestreaming, and game reviews. Platforms like TikTok, YouTube, and Facebook have become essential communication channels to reach gamers and game enthusiasts.
However, along with this vast potential come significant challenges for studios and game publishers. The rising costs of advertising are making traditional marketing campaigns less effective and harder to execute. Simultaneously, users are becoming increasingly discerning, preferring immersive experiences and personalized content over generic advertisements.
Therefore, the gaming industry needs innovative solutions that can improve effectiveness from the outset while helping businesses connect more deeply with the gaming community—those who can transform into content creators, customers, and brand ambassadors organically.
KOC Ambassador – A Modern Engagement Solution for the Gaming Industry
In response to emerging demands, ACCESSTRADE has collaborated with VNGGames to develop the KOC Ambassador model—a new gaming platform that integrates technology and a creative community focused on specialized content for the gaming industry.
This model emphasizes building a diverse KOC/KOL network, featuring creators with experience and passion for gaming, helping to spread authentic content and engage viewers effectively.
The key strengths of the KOC Ambassador model include:
- Transparent real-time tracking system: Businesses can monitor campaign performance, view counts, clicks, conversion rates, and revenue, ensuring budget optimization and marketing effectiveness.
- Dynamic commission policy: Creating a continuous incentive for the KOC community with clear and attractive earnings based on various performance metrics.
- Personalized content: Content from KOCs is tailored to specific target audience segments, enhancing engagement and accelerating conversions.
This model enables game studios and publishers to access potential customer groups through various touchpoints, reducing reliance on a few key individuals, minimizing risks, and enhancing campaign effectiveness.
KOC Ambassador not only helps increase brand awareness but also brings tangible economic value to studios and publishers:
- Engaging the right people, at the right time: KOCs/KOLs create content based on profound insights into games and the gaming community, delivering relevant messaging effectively.
- Optimizing marketing costs: The transparent tracking system, personalization capabilities, and channel diversification help businesses allocate budgets more efficiently, avoiding waste.
- Expanding collaboration opportunities: Leveraging a robust KOC network, studios can execute integrated campaigns, broaden market reach, and attract new partners.
- Sustainable development: This model fosters long-term relationships with the gaming community, enhancing brand value over time.
Standardizing the Model for International Markets
The official partnership signing between ACCESSTRADE and VNGGames is scheduled for June 6 at the VNGGames office, marking the beginning of a collaborative operational chain. Alongside this, creator engagement activities, channel communication, and technical support will be implemented to ensure that game studios and creators are fully prepared for upcoming campaigns.
Strict supervision of issues related to collaboration will ensure that all parties involved benefit and create a transparent and healthy working environment.
Not only focusing on the Vietnamese market, ACCESSTRADE is also preparing specialized collaboration packages to introduce the KOC Ambassador model to international markets, particularly in Southeast Asia.
This initiative helps businesses easily expand their collaboration networks, tap into local financial resources, and enhance competitive strength in regional and global markets.
These clear and transparent collaboration packages allow studios and publishers to leverage creative community content effectively, while also optimizing marketing efficiency and sustainably increasing revenue.
Opportunities for Growth in the Gaming Industry Amidst Challenges
The collaboration between ACCESSTRADE and VNGGames not only brings a new creative platform to the gaming community but also provides optimal solutions to help gaming companies develop sustainably, harnessing the strengths of the KOC/KOL community and modern tracking technologies.
This is a golden opportunity for game studios and publishers to adopt the KOC Ambassador model, expanding their reach, optimizing costs, and increasing revenue effectively in an increasingly competitive gaming market.
Contact ACCESSTRADE today to join the development of innovative and effective gaming engagement channels.
