80 Million Players in China Celebrate the New Year with a Popular Game
To start with, we must acknowledge that the figure of 80 million players is extraordinarily large, even surpassing the population of Vietnam at present. For mobile games, this number is even more astonishing, as there are very few titles that can achieve this level of success.
So, right on the night of the recent New Year’s Eve – a time when everyone is busy turning off their devices and gathering with family – there were still around 80 million players “immersed” in a popular game. This game is none other than Peace Elite (PUBG Mobile in its Chinese version). According to reports from the publisher, on New Year’s Eve (January 28, 2025), the number of players in this national game had reached the peak of “celebrating the New Year”.
What Makes PUBG So Attractive to Gamers in China?
According to a report from Statista, as of November 2024, Chinese gamers accounted for 66% of the global player base for PUBG Mobile. There are several reasons why this game has become so popular in the local market. Firstly, PUBG Mobile serves as a prominent representative and pioneer of the Battle Royale genre.
Secondly, since its release in 2018, PUBG has built a robust gaming community that actively engages across various platforms. The game’s content updates are also particularly tailored for Chinese players, to the extent that there are significant differences between the domestic version and the global version. Additionally, with substantial investments from the “big player” Tencent, the marketing strategies and management operations of PUBG Mobile have been continuously improved to cater to the community.
Finally, the statistics clearly demonstrate the “explosive growth” of PUBG Mobile in China at the present time.
