Management Game “Beautiful Girls” Generates Incredible Revenue
Considered a phenomenon in the mobile gaming industry, Top Girls—a management game centered around “beautiful girls”—has quickly made waves with its captivating gameplay and engaging character development system. Not only has it created a strong global trend, but this game has also surprised the gaming community by achieving a peak revenue of up to 3.2 million RMB (approximately $450,000) per day—an astonishing figure that has caught the attention of all game publishers.
In Top Girls, players take on the role of a “manager” guiding virtual idols toward career development, public appearances, and increasing their popularity and profits. The innovative approach to gameplay, combined with characters designed to appeal to the “idol” aesthetic, has enabled the game to rapidly expand into various international markets.
A unique factor contributing to Top Girls’ “viral” success is its multi-channel advertising strategy. According to AppGrowing, Top Girls has been active since November 2024 and has accumulated over 22,000 advertisements. Regions like Indonesia have the highest ad view rates (5.72%), followed by the United States at 4.79%, France at 4.29%, and Canada at 4.2%.
Regarding the content, these advertisements often stimulate engagement by focusing on helping female idols choose outfits, enhancing their charm, and navigating difficult situations, aiming to increase their appeal and unlock various “hot scenes.”
Despite High Revenue, This Game Continues to Have Unclear Reasons for Its ‘Soaring’ Success
However, while still riding high, the iOS version of the game unexpectedly faced removal from major markets outside of South Korea. Official communication channels for the game have also been “silent,” with no official announcements from the developers.
On fan pages and various forums, many players expressed confusion, speculating various theories: Is the game violating content policies? Or did the publisher encounter legal issues? Some opinions suggest that the game could face “censorship” due to sensitive elements in character design and interactive content. However, up to now, no one knows the exact reasons for the abrupt disappearance of the game.
Compounding the community’s concerns is the fact that the invested funds into the game have not been recouped, and numerous VIP accounts with high values remain entirely “underwater” according to the game. Many players who invested large sums have found themselves at a loss, leaving the future of the game uncertain.
Source: Sohu
