The game currently making waves in the industry is none other than Monster Hunter Wilds – a blockbuster that has garnered significant attention in recent days.
Recently, Capcom – the developer of this game – announced that Monster Hunter Wilds has achieved sales of over 8 million copies just within three days of its release, making it the fastest-selling game in the company’s history.
According to Capcom, the resounding success of Monster Hunter Wilds can be attributed to “global marketing strategies” that the company has implemented for this title.
Instead of relying solely on traditional marketing methods, Capcom has emphasized online promotional events and immersive gameplay experiences, which have helped players engage deeply with the game across the globe. Indeed, a powerful marketing campaign can draw attention, but it cannot overshadow the fact that Monster Hunter has long become one of the most recognized gaming brands today. Previously, Monster Hunter: World also made headlines with 5 million copies sold just in the first three days following its release in 2018.
Looking back at the history of the series, the first Monster Hunter game did not make much of an impact on the global stage, and subsequent releases seemed to only gain traction within Japan. It wasn’t until the release of Monster Hunter Freedom 2 that the game truly began to gain international recognition. Despite achieving impressive sales, Monster Hunter Wilds is also facing challenges, as it has received mixed feedback from the gaming community. On Steam, the player count recently surpassed 1.2 million – a remarkable figure for any game. However, user reviews are not overwhelmingly positive. Only 58% of the 68,000 reviews on Steam are favorable, mainly due to performance issues such as crashes, lagging, frame drops, and poor optimization.
In summary, Monster Hunter Wilds is a major hit – yet when observing the current technical state of the game, this success is quite “hard to believe”!
