Vietnam’s Gaming Industry: Growth and Breakthroughs
The gaming industry in Vietnam is experiencing significant growth, with projected revenues reaching $1.66 billion by 2025 and $2.42 billion by 2029. Notably, the mobile gaming sector is growing at a rate of 7.4% each year, making it the highest in Southeast Asia. This presents an opportunity for local publishers such as VTC to capitalize on.
Nearly 20 Years Shaping the Market
With nearly two decades of operation, VTC is one of the key players laying the groundwork for the gaming industry in Vietnam. Games like Audition, Dat Kich, Phi Doi, and Battle Teams 2 are not only entertainment platforms but also significant parts of the gaming culture. Transitioning from a publishing role, VTC has become a leader in setting trends and changing perceptions about gaming.
VTC is a prominent publisher in the Vietnamese gaming market.
Community as a Foundation for Development
VTC focuses on building a community of gamers through large-scale national events such as the Audition Anniversary (in 15 provinces, with over 15,000 participants), VTC Mobile Festival, Phi Doi Tour, SRO Tour, and more. Additionally, they regularly organize VIP offline events, fan clubs, and customer appreciation activities.
Community events organized by VTC always attract audiences from all over.
The social network is also utilized to connect gamers through discussion groups, minigames, livestreams, and creative competitions. The customer service system helps ensure a seamless experience, enhancing the bond between gamers and the products.
Elevating eSports in Vietnam
In 2024, VTC plans to organize over 30 eSports tournaments nationwide. Each tournament aims to build competitive habits, discover talents, and nurture professional players.
Some highlighted tournaments include:
- Audition Vietnam Championship, Audition League: A competitive arena for rhythm games, focusing on music and fashion.
- Vietnam Pro League (VPL): A large-scale tournament with organizational costs reaching up to $23,000 per season, attracting both online and offline audiences.
Vietnam Pro League (VPL) has an organizational budget of $23,000 for its first season.
CFS Summer Championship, CFVL, U21 Dat Kich Tournament: These events aim to elevate Vietnam’s eSports presence on the global stage, with notable achievements such as reaching the Asian Championship finals in CFSI.
Notably, the Football Pro Campus – a student tournament organized by VTC – has gained significant recognition within the community, and the game has consistently held the top position on the App Store and Google Play for a month after its launch.
Creating Innovation, Adding Social Value
Not merely a form of entertainment, the gaming industry is now viewed as a professional sector with opportunities for income, international exchange, and content creation. VTC’s tournaments generate income for players, commentators, technicians, and simultaneously stimulate the local economy through service objectives, event organization, and infrastructure enhancement.
VTC actively integrates Vietnamese culture into eSports activities, contributing to promoting the national image through a modern and dynamic media channel.
Long-term Strategy with Technology and People
By integrating technological development, training human resources, building community, and organizing professional eSports events, VTC is actively creating a sustainable gaming ecosystem in Vietnam. With a long-term vision and flexible strategy, VTC is seen as a key player driving the Vietnamese gaming industry towards regional and global recognition.
